Tehran, May 24, 2025
According to the latest report by Euromonitor International, Iran climbed to 31st place globally among the most popular destinations for foreign visitors in 2024.
The study estimates that over 2.5 million tourists traveled to Iran last year, with the majority coming from neighboring countries such as Afghanistan and Turkey, alongside a growing share of travelers from Europe and East Asia.
Key attractions highlighted in the report include:
The report also notes significant improvements in Iran’s tourism infrastructure, including the expansion of hotel capacity in Tehran, Shiraz and Isfahan, and plans to introduce a new intercity tourist railway linking major historical sites.
Meraj’s Recommendations
As specialists in tourism and medical travel, Meraj advises prospective visitors to:
With this upward trend in international arrivals, Iran is poised to strengthen its position on the world tourism map and offer lucrative opportunities for both local and foreign investors in the hospitality sector.